Zenthes

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Zenthes is the ancient name of Szentes, the home town of Amond¨® Szegi. As this choice of name suggest, the motivation of this typeface is highly personal. The basic idea for creation was influenced by a palm tree that appears in the coat-of-arm of the town. The use of this motif is quite a puzzle for Szentes is situated in the centre of the Hungarian Great Plane where no such tree is indigenous. As the locals like to say the palm tree would stand for their persistence and vitality, their ability to survive the difficulties.

ˇ®I first saw the coat-of-arm of Szentes in the Archives on an old certificate as during the Communist Regime the use of such historical blazon was forbidden. I remember so well the yellow certificate with the palm tree; it had a touch of mystery as if some pirates had hidden it. Pirates in the mid of the Great Plane? What a strange association. Just as strange as the appearance of a palm tree in the coat-of-armˇ­'- comments Amond¨®

This sense of history just like the affinity for the mystery and for the cultural plurality is an ever present feature of Amondo's work. We can often detect very different roots in his type design: typical Hungarian elements, allusions to the old masters of typography and playful reinterpretations of variant cultures (such as e.g. the Maya or Sanskrit) make an interesting mix in his personality. The richly decorated letterforms of Zenthes, the reference to different stylistic times, (to the gothic, the baroque and the secession) are important characteristic of this typeface. It is important to pay attention to the special Hungarian ligatures, such as the double consonants as ˇ®SZ' or to the word ˇ®¨¦s' (and). The Zenthes family is a very new type; some characters are still under creation. It is interesting to see though that together with the first letterforms Amondo has also designed a set of symbols. For him the creation of these ornaments offered a great possibility to play with the central visual element (the stylized palm tree) ; that helped the development of the consistent visual language of this type.

(Krisztina Somogyi)

Keywords: pirate, ephemera, victorian, cigars, vintage, sign painters, baseball, display, swash, ornament, retro, classy, elegant, war, organic, old fashioned, headline, letterhead.


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